Untapped markets, great opportunities: how to sell before everyone else

Jul 23, 2025

Untapped Markets, Great Opportunities

When it comes to selling outside Brazil, many think of the same usual destinations: United States, Portugal, Europe in general. But the true competitive advantage lies in looking where few are looking.

Growing markets with high digitalization and little active competition. This is where mundpay comes in strong, allowing you to sell like a local with translated checkout, local currency, instant payment, and optimized approval for each country.


Why look at untapped markets?

Entering saturated markets means a lot of competition. Therefore, emerging markets have become the new focal point for infoproduct producers.

With growth rates above the global average, high adoption of mobile technology, and a young, connected audience, countries in Africa, Southeast Asia, and Latin America provide fertile ground for scaling sales.

And the best part: with much less competition.


Market Insight: Ivory Coast 

Ivory Coast is a clear example of a market with high potential and low penetration of digital offers from Brazil.

See the data that shows the promising scenario:

  • Population: 31 million people

  • Economic growth: 6.5% per year

  • 4G coverage in urban areas: 100%

  • Population with access to digital payments: 83%

With mundpay, it is possible to operate in this country with checkout adapted to local currency, language, and preferred payment methods, all automatically and without requiring technical development on your part.

Speak now with the mundpay team and find out how to get started


Other markets that are growing and where you can get ahead

Besides Ivory Coast, other countries are following the same fast pace of digitalization and making room for those who want to scale globally with intelligence. Here are some highlights:

Vietnam

  • More than 100 million inhabitants

  • 70% of the population connected to the internet

  • Average annual growth of 7%

  • Strong adoption of digital wallets and QR Codes

Colombia

  • 52 million inhabitants

  • High consumption of online content and infoproducts

  • Market still dominated by local producers, with low external competition

  • Local payments via PSE and integrated digital wallets

Kenya

  • One of the largest success stories in mobile payments with M-Pesa

  • 80% of the adult population uses digital payments

  • Online education and digital services sector in strong expansion



With mundpay, you enter these markets with everything adjusted:

  • Checkout translated to the local language

  • Native currency with automatic conversion

  • Payment methods recognized in the country



Sell like a local

Selling globally goes beyond acting like a local business. It’s about understanding buying habits, offering the right currency, and facilitating payment simply and securely.

Mundpay takes care of all that for you by automatically localizing the checkout, adjusting language, currency, anti-fraud measures, and connecting with the most trusted payment methods in each country.

You focus on the offer. We take care of the conversion.


Ready to conquer new markets?

If you feel that the domestic market is becoming too competitive, or if you want to take the next step as a producer or digital brand, now is the time to internationalize intelligently.

With mundpay, you don’t need to understand the complexities of each country. The platform does that for you  and turns barriers into opportunities.

Talk now with a specialist and discover how to sell globally with mundpay.