Untapped markets, great opportunities: how to sell before everyone else
Jul 23, 2025
Untapped Markets, Great Opportunities
When it comes to selling outside Brazil, many think of the same usual destinations: United States, Portugal, Europe in general. But the true competitive advantage lies in looking where few are looking.
Growing markets with high digitalization and little active competition. This is where mundpay comes in strong, allowing you to sell like a local with translated checkout, local currency, instant payment, and optimized approval for each country.
Why look at untapped markets?
Entering saturated markets means a lot of competition. Therefore, emerging markets have become the new focal point for infoproduct producers.
With growth rates above the global average, high adoption of mobile technology, and a young, connected audience, countries in Africa, Southeast Asia, and Latin America provide fertile ground for scaling sales.
And the best part: with much less competition.
Market Insight: Ivory Coast
Ivory Coast is a clear example of a market with high potential and low penetration of digital offers from Brazil.
See the data that shows the promising scenario:
Population: 31 million people
Economic growth: 6.5% per year
4G coverage in urban areas: 100%
Population with access to digital payments: 83%
With mundpay, it is possible to operate in this country with checkout adapted to local currency, language, and preferred payment methods, all automatically and without requiring technical development on your part.
Speak now with the mundpay team and find out how to get started
Other markets that are growing and where you can get ahead
Besides Ivory Coast, other countries are following the same fast pace of digitalization and making room for those who want to scale globally with intelligence. Here are some highlights:
Vietnam
More than 100 million inhabitants
70% of the population connected to the internet
Average annual growth of 7%
Strong adoption of digital wallets and QR Codes
Colombia
52 million inhabitants
High consumption of online content and infoproducts
Market still dominated by local producers, with low external competition
Local payments via PSE and integrated digital wallets
Kenya
One of the largest success stories in mobile payments with M-Pesa
80% of the adult population uses digital payments
Online education and digital services sector in strong expansion
With mundpay, you enter these markets with everything adjusted:
Checkout translated to the local language
Native currency with automatic conversion
Payment methods recognized in the country
Sell like a local
Selling globally goes beyond acting like a local business. It’s about understanding buying habits, offering the right currency, and facilitating payment simply and securely.
Mundpay takes care of all that for you by automatically localizing the checkout, adjusting language, currency, anti-fraud measures, and connecting with the most trusted payment methods in each country.
You focus on the offer. We take care of the conversion.
Ready to conquer new markets?
If you feel that the domestic market is becoming too competitive, or if you want to take the next step as a producer or digital brand, now is the time to internationalize intelligently.
With mundpay, you don’t need to understand the complexities of each country. The platform does that for you and turns barriers into opportunities.
Talk now with a specialist and discover how to sell globally with mundpay.
